What is trademark registration?
Trademark registration is a way to protect it as a legal asset, ensuring business security.
What happens if I don't register?
By registering, you prevent it from being used by third parties in an unwanted or even malicious way, whether in physical environments (shelves, fairs, billboards, etc.) or digital environments (social networks, e-commerce, platforms, etc.).
Who can apply for registration?
Individuals or legal entities governed by public or private law.
I want to understand this whole registration thing better…
Think of it like building a house or selling a car; if you don't have the deed or registration with the DMV, ownership of those assets can be compromised. It's no different with a trademark. Registration guarantees ownership of the brand and gives you greater security to operate in the market, especially against competitors.