When that aesthetic aspects are not protected by industrial designs, they are susceptible to free use in the market by third parties. In addition, preventing use will be very hard and expensive.
Forms, lines, colors, patterns, molds, reliefs, and other outlines attributing an outside aspect for a product or object and making it more attractive to the consumer.
Title attributed by the State, for a certain period, to protect that set of characteristics, preventing third parties to use it without authorization.
Alternatively, the expressive creation of such lines, forms, and colors may include copyright protection, as the case may be.
The holder will have exclusivity on such outside aspect of the product or object and will prevent third parties do use it.
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